A catalogue that reads like a monograph.
Client
ORBIT
Year
2024
Scope
The overview
Orbit is a home-object studio in Ahmedabad making blackened ceramic vessels. Their old catalogue looked like a warehouse listing.
01 — Challenge
Shoot matte-black objects on matte-black backdrops without losing form. Do it in a way that sits on a museum bookshop, not on a marketplace listing.
02 — Approach
Single-source lighting, long exposures, near-zero retouch. The catalogue is bound like a photobook, not a lookbook.
03 — Outcome
Orbit's average order value climbed 62% after the new catalogue went out to their dealer network.
By the numbers
+62%
AOV
26
Hero shots
1
Light source
More work
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