A launch film with a pulse instead of a voiceover.
Client
VERTA
Year
2025
Scope
The overview
Verta is a performance eyewear brand. They asked for a launch film. We asked them not to write a script.
01 — Challenge
Make a 60-second product film that sells without a single line of dialogue — and cuts down cleanly into six vertical variants for paid.
02 — Approach
Red neon, hard silhouettes, a two-note score built around the shutter of the case. Every cut is on the beat. Every shot exists twice — once wide, once tight — so the vertical edits never feel like leftovers.
03 — Outcome
The film opened at 3.1% CTR on paid social and did more first-week revenue than the brand's previous three launches combined.
By the numbers
3.1%
Paid CTR
7
Cut variants
0
Words spoken
More work
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