MIRA.

A fashion feed that stops the scroll.

Client

MIRA

Year

2025

Scope

Content Strategy
Photography Direction
Paid Campaigns

The overview

Mira is a womenswear label out of Mumbai that spent two years trying to sound like every other DTC brand on the internet. We reset the voice, the look, and the calendar.

01 — Challenge

Move Mira away from 'aesthetic mood board' and toward a real editorial point of view — without losing the audience they'd already built.

02 — Approach

One red. One black. One typeface. A ninety-day content plan built around three recurring formats — Editorial, Field Notes, and Drop Days — that anyone on the team could run.

03 — Outcome

Engagement rate 4.2x pre-brief. Saves became the single biggest driver of new followers.