An outdoor brand's site that moves like the trail.
Client
NORTH & PINE
Year
2025
Scope
The overview
North & Pine is a small-batch outdoor apparel label from the Pacific Northwest. Their old Shopify was slow, generic, and buried the actual product photography.
01 — Challenge
Ship a fast, editorial e-commerce site that a two-person team can update without a developer — and keep it under 100kb of JavaScript.
02 — Approach
Custom headless build, image-first layouts, a story-driven product page, and a checkout that took nineteen keystrokes end to end.
03 — Outcome
Site launched at 100/100/100/100 on Lighthouse. Conversion rate up 71% versus the old store.
By the numbers
+71%
Conversion
100
Lighthouse
19
Keystrokes to checkout
More work
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