NORCH.

A dark-mode site that actually converts.

Client

NORCH

Year

2025

Scope

Web Design
Development
CMS Integration

The overview

Norch is a B2B analytics platform whose previous site was so bright, prospects kept mistaking it for a consumer app. We rebuilt it to sell to procurement.

01 — Challenge

Communicate a technical product to a non-technical buyer, without the design theatre most SaaS sites hide behind. And ship it fast enough to catch a funding round.

02 — Approach

Dark, quiet, editorial. Real screenshots — not glowing 3D UI kits. Every headline rewritten to answer one buyer objection, every section built to be scannable in under twenty seconds.

03 — Outcome

Norch shipped in five weeks and doubled demo requests inside the first month.