Juice pouches that don't apologise for being fun.
Client
LIPELLA
Year
2025
Scope
The overview
Lipella is a fruit-forward children's juice brand fighting for shelf space against multinationals with ten times the marketing budget.
01 — Challenge
Look premium enough for parents to pick up, and playful enough for kids to yank off the shelf. Do it across seven flavours without turning the fridge aisle into a rainbow of chaos.
02 — Approach
One custom hand-drawn wordmark, seven bold flavour colourways, one calm off-white ceiling for every layout. Illustration handled personality; typography did the heavy lifting.
03 — Outcome
Lipella secured national distribution across two supermarket chains within a quarter of launch.
By the numbers
7
Flavour SKUs
2
National chains
+58%
Repeat purchase
More work
Up next
NORCH →
